Project: Aloft Hotels Global Signage Standards
Scope: Interior & Exterior Global Signage Specifications
Design Firm: ribbit...inc
In 2018, work was completed on both interior and exterior global signage standards for Aloft Hotels. The brand had gone over a refresh and we were tasked to redesign signage to meet the new brand standards. The multi-color architectural overhead detail was the most prominent update to the brand. It was incorporated into property identification signs.